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Alpha Hydroxy Acid (AHA)

Naturally occurs in fruit. Varieties include Glycolic, Tartaric, Malic, Lactic and Citric acids. Glycolic Acid has a very low molecular size, allowing it ot penetrate the skin faster than other AHA molecules. Reduces keratinocyte adhesiveness and stimulates collagen production in the dermis. Appears to have similar effects/benefits to retinoids, however unlike retinoids does not sun sensitise so can be used during the day. At least 10% concentration required for effective exfoliation.

Products: Daily Facial Cleanser, Daily Exfoliating Scrub, Radiance Serum, Anti-Ageing Night Cream

Beta Hydroxy Acid (BHA)

Salicylic Acid (a derivative of asprin) is a Beta Hydroxy Acid which helps loosen the top layer of Stratum Corneum cells to re-texture the skin. Antiseptic and anti-inflammatory acid, originating from wintergreen and willow bark. It’s oil soluble quality gives it the capacity to penetrate sebum filled follicles to unclog and refine pore size. May assist in reducing the formation of blackheads, pimples and any new skin blemishes. Regular use will result in smoother skin, even skin tone, refined pore size and reduction of fine lines (minimum 1 month use is required for noticable improvements).

Products: Radiance Serum

Green Tea/White Tea

Powerful antioxidants helpful for preventing free radical damage caused by sun exposure and pollution. Potent anti-inflammatory agens with excellent antibacterial properties. Assists with supporting the health and quantity of collagen, thereby promoting firm and elastic skin.

Products: Gentle Cleansing Gel, Daily Facial Cleanser, Radiance Serum, Clear Complexion Gel, Advanced Eye Complex, Anti-Ageing Night Cream, Advanced Hydrating Moisturiser, CC Cream, Soothing Gel

CoEnzyme Q10

An important antioxidant which protects the body’s cells in its destructive battle against free radicals. A naturally produced enzyme that diminishes in times of stress and ageing and therefore, needs to be replaced. Assists the skin’s cells to produce more energy , allowing them to funciton correctly. Helps to fortify the skin’s defences against UV damage.

Products: Advanced Eye Complex

Products: Radiance Serum

Niacinamide (Vitamin B3)

Clinically proven to reduce transepidermal water loss. Improves appearance of ageing skin by boosting collagen production and stimulating new fibroblasts. Clinically proven to have a lighteninf effect on skin. Targets pigmentaiton by surpressing melanin for more even looking skin tone. Decreases acne severity, reduces papules and postules and has anti-inflammatory properties. May assist in the prevention of sun spots and reduce the risk of some skin cancers. Alleviates the symptoms of rosacea by increasing hydration and improving skin barrier function.

Products: Super B Complex, Ultimate Hydration, Moisturising Daily Defence, Hydrating Lip Balm

Hyaluronic Acid

ASAP’s unique crosslinked Hyaluronic Acid has 50 times the water binding capacity and 5 times the moisturisation than traditional Hyaluronic Acid. Is a natural moisturising agent and one of the most effective for softer skin. Helps to hydrate the skin’s intercellular reservoir, raising its moisture level and smoothing age lines. Has been shown to help regulate cell turnover in the skin. Supports the formation and maintenance of collagen for increased strength and elasticity.

Products: Super B Complex, Advanced Eye Complex, Ultimate Hydration, Moisturising Daily Defence


Powerful anti-ageing antioxidant. Prepares an environment for cells to repair themselves. Very effective in protecting cells from free radical damage. Decreases appearance of fine lines and wrinkles and brightens the skin.

Products: Super C Serum

Biomimetic Peptide

Speeds up exfoliation and cell renewal for fresher and more vibrant looking skin. Smoothes the skin structure & intensely hydrates. Refines skin texture and reduces wrinkle depth.

Products: Super A+ Serum, Radiance Serum

Zinc Oxide

Zinc is crucial to cell growth and division, and is especially important in wound healing (therefore, assisting with skin conditions such as acne). Used as a protective coating, Zinc Oxide reflects the UV rays (UVA and UVB) from the sun. Zinc Oxide acts as a physical barrier in broad spectrum sunscreens.

Products: Moisturising Daily Defence, CC Cream



Red grape skin contains the highest levels of resveratrol and is known to be both potent and efficient. Prevents the formation of free radials by inactivating the ions so they cannot produce the radical formation. Highly effective in combatting the damaging effect of free radicals as an antioxidant and is a super hydrator.

Products: Super B Complex, Advanced Eye Complex

Retinol (Vitamin A)

The most powerful form of Vitamin A available over the counter. Particularly effective for preventing skin damage induced by UV radiation. Improves the growth of skin cells and ensures maintenance and function of the skin. Provides antioxidant support, accelerates mitosis, increases enzyme activity and normalises keratinisation. Stimulates collagen re-growth in the upper dermis to strengthen the skin.

Caution: may cause skin irritation when used in high doses, ensure product is introduced gradually to skin care routine. Not suitable for use during pregnancy.

Products: Super A+ Serum

Vitamin C (L-ascorbic acid)

An essential ingredient needed to produce collagen in the skin. Promotes and stimulates the skin’s natural collagen production. A powerful antioxidant that helps prevent free radical damange caused by UV light and environmental pollutants. Reduces pigment production in melanocytes, which may help to reduce pigmentation. Assists effectiveness of sunscreen and in the prevention of photo-ageing. Topically applied, Vitamin C increases fibroblast activity by 300%.

Only 5% of Vitamin C from diet reaches the skin – you would need to eat over 1kg to get enough Vitamin C from your diet!

Products: Super C Serum


A potent antioxidant which is more powerful than Vitamin C and neutralises ‘radical’ oxygen molecules that attack the body’s cells. Builds strong capillaries, helps prevent UVB radiation damage and aids Vitamin C in rebuilding collagen. Reduces inflammation and supports removal of waste from the dermis and epidermis. Small molecular structure makes it effective at penetrating through the dermis and epidermis.

Products: Super C Serum

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